So it sounds likes like it's less about Black Friday and more about this months incentives. The big question is what December brings as we approach 2021 and another possible covid shutdown/lockdown. Could be better in December but I can't imagine it's going to be much worse?We couldn't get anything special for black friday. Picking up a Hybrid Limited with safety, s package and moonroof for 39,210 + TTL (MRSP 51,425). Good luck to those purchasing over the weekend.