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Check out these Chrysler Pacifica Ads that's been out and airing in the states - featuring standup comic Jim Gaffigan:



Do you think it's just targeting one market with the ads? like "dads".
 

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They're just saying that vans doesn't have to be a mom only vehicle, dads can get one too and not feel ashamed about it. Are they targeting a specific audience? Yea, but that's just smart marketing. As much as every dad would like to own a sport scar or a coupe, family comes first and so does a van.
 
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