Minivans are still widely looked at as a “mom” car but now Chrysler is pushing past the conventional image of minivans with their new Pacifica and the “Dad Brand” ad series that followed.
Back in April, Chrysler teamed up with actor and comedian Jim Gaffigan, his wife, and their five kids to come out with their new “Dad Brand” ad campaign. The commercials draw a parallel between what Jim thinks being a great dad is all about and how the Pacifica can help him maintain that “Dad Brand”.
Every episode starts off with this question; “what kind of man drives the all-new Chrysler Pacifica?” And in each video, he admits that the vehicle is what’s helping him with the dad brand upkeep.
Originally, only 5 videos were released and each one highlighted different features of the Pacifica, from the park assist and sliding doors, to the rear-seat infotainment system. What is missing from the series is any mention of the Hybrid Pacifica which is a first for the minivan segment but, they did do a good job with the other key features. Now, the series has expanded to 17 episodes and the features are all introduced with Jim’s comedic, tongue-in-cheek commentary.
Chrysler Youtube Channel