I think the point is that your paying for connivence, wireless capabilitiy of remote , phones , blue Ray and the ability to fold the screens up , no lack or power cords or battery depleting and done for ease of storage . Packaged as a group , no matter the manufacture, your going to have a better hands on experience than something your holding or hanging on from the seat back . And if you decide to trade, sell the vehicle you’ll get some of that value back . Amazon fire now added to that mix takes it even one step further . Some people would much rather look at 10 inch screen, instrument cluster for directional navigation than be depended on a small display sitting on dash or windshield , it’s all about packaged convenience.