EV Specifc Tires

I ran across an interesting article about the differences between tires for ICE and EVs:
The article points out a number of differences and their impact on tire design.

I initially thought this all sounded pretty reasonable...and I still think it does to a degree...but then I ran across very similar articles, on different web sites, a published in the last couple of weeks:

So now I think the articles are at least partially the result of a tire industry PR campaign...

What do you think?