Looks like it can be a factory installed option. Here is a window sticker from Touring-L - $995 optionThank you very much guys. I admit, I missed it completely. I'll check again later.
Also while at the dealership recently I saw a Pacifica with a roof mounted video display (not the seatback mounted). Is this a factory option or dealer installed / third party accessory? The CD had to be inserted in the player / screen at the roof and not on the dash. It was one of the lower trims though. Thanks again.