New Chrysler Road Tripper minivan revealed

This is a hard pass downgrade for me. I'll stick with my Pinnacle. No thanks Stellantis, you take away roof racks on lower trims and now bring them back with black and orange branding "Road Tripper"? "Road Tripper" Guess the Pinnacle or any other trims are not worthy of travel now.

New Chrysler Road Tripper minivan revealed

Trying to bring a Dodge look into the Chrysler line....


Wonder if they are going to start bringing back all the other ridiculous trim levels and add this one too. Pacifica L, Pacifica LX, Pacifica Touring, Pacifica Touring L, Pacifica Touring L 35th Anniversary, Pacifica Touring L Plus, Pacifica Touring L Plus 35th Anniversary, Pacifica S, Pacifica Limited, Pacifica Limited 35th Anniversary, Pacifica Limited Red S, Pacifica Pinnacle. Did I miss one? Probably...

Then scaled back to Chrysler Voyager for the L and LX. Pacifica Touring and Touring L, Pacifica S, Pacifica Limited, Pacifica Limited Red S, Pacifica Pinnacle.

Marketing department: We made a mistake by removing roof rails from lower trims and it has hurt sales. We need to figure out a way to sell lower trim levels to compete with the competition and boost sales. Let's add roof racks back and throw a black and orange sticker on the door that says"Road Tripper" and make the Chrysler logo on the wheels black and orange.

Marketing department:



Actual Pacifica owners that roof racks were removed and prospective buyers:


5% Actual Pacifica owners and prospective buyers that like the name and black and orange branding:



The smart thing would have been to make this "Road Tripper" the new Dodge Grand Caravan line from the Voyager trims and have placement in the Dodge branding at lower entry prices than Chrysler as it has been for decades. There are a lot of families having a hard time right now looking for lower-priced vehicles. I'm just a consumer what do I know about marketing?