We know Chrysler was the inventor of the minivan segment and they have generally been the segment leader until recently when they lost first place to Honda’s Odyssey. According to WardsAuto data, the Odyssey racked up 127,736 sales, giving them a substantial lead over Chrysler Town & Country’s 93,848. Their new Minivan, the Pacifica could help them take the lead again and so far the Town & Country successor seems to be doing well.
It managed to outsell Honda’s Odyssey in the first four months this year by 325 units. That may not seem like a lot but the new minivan has only hit the market last month and they managed to make 487 deliveries in April.
The Pacifica is a great vehicle with five available trim levels ranging from $28,595 for the base model to $42,495 and there’s a bevy of features available for this new model.
Chrysler was the first manufacturer to introduce the front-drive minivan in 1984 and this drove their competitors to come out with their own minivans. At the small-van segment’s peak around 1.2 million units were sold. Sure it may have dropped to just over 400,000 vehicles in 2009 but the segment is picking up again to around 600,000 units annually.
The Town & Country and Dodge Caravan make up about a third of those sales and with the new Pacific joining the fray, Chrysler could potentially get a larger slice of that pie.